650,000 see campaign for Trident gum

Cadbury Schweppes launched its Trident chewing gum by integrating into its £10m marketing plan a 10-week experiential campaign that is expected to reach more than 650,000 people.

Cadbury Schweppes launched its Trident chewing gum by integrating into its £10m marketing plan a 10-week experiential campaign that is expected to reach more than 650,000 people.

RPM created the sampling programme for Trident Splash and Trident Soft and is targeting mainline stations and shopping centres in the UK until mid-April. As part of the campaign, which began on 12 February, brand communicators are encouraging consumers in the 16-35 age group to join the gum revolution.


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