140% increase in sales hints to possible end of industry gloom

The BT Convention Centre increased it sales within the last four months by 140%, a clear indication that the event industry's recession is easing.

140% increase in sales hints to possible end of industry gloom
140% increase in sales hints to possible end of industry gloom

The venue, part of ACC Liverpool, has hosted 13 corporate events in the period.

"We have noted a change in business patterns as FTSE-100 companies and other large corporates consolidate their traditional programme of events into one all encompassing event," said BT Convention Centre head of sales Kerrin MacPhie.

"Traditionally they would have looked for various mid-sized venues across the UK; however they are now opting for one upscale venue at the heart of the UK's infrastructure."

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